Massive Salon eMail Marketing Savings and Huge Returns
Below is a table showing the true costs if you were to do this marketing by direct mail. You can see the potential is huge.
Take just one campaign example - your lost clients: A typical six stylist salon will have between 100-150 clients per month who do not return. The cost of sending mail shots to them over a year would be over £2,400. Even if you converted less that 10% to come back to the salon, those clients are worth over £28,800
| Table showing Cost of Equivalent Direct Mail Marketing and Potential Returns Form Salon Email Marketing: | ||||
| Campaign Type |
Promotion Type | Send Frequency |
Equivalent Cost P/A if Direct Mail ** |
Potential Return |
| New Client Survey |
£10 off 2nd Visit | Weekly Fixed | £600 | £12,480.00 |
| Birthday Cards |
£5 off or FREE Blow Dry | Daily Fixed | £1,800 | £4,320 |
| Appointment Reminders | N/A | Daily Fixed | £3,600 | £2,080 |
| Lapsed
Clients Promotion |
1/2 Price Cut and Finish | Monthly Fixed | £2,400 | £28,800 |
| Mothers
Day Promotion |
Free Champagne and Flowers | Yearly Fixed | £1,800 | £2,880 |
| Fathers
Day Promotion |
Free Male Grooming Kit | Yearly Fixed | £3,600 | £2,880 |
| Colour
Sale Promotion |
1/2 Price Colour | Bi-Annual | £3,600 | £4,200 |
| Send-a-Friend Promotion |
Free for a Friend | Bi-Annual | £3,600 | £8,640 |
| Christmas Gift Promotion |
Vouchers | Yearly Fixed | £1,800 | £1,440 |
| New Years Promotion |
£10 off any service | Yearly Fixed | £1,800 | £1,200 |
| Total Extra Revenue Potential: | £68,920.00 | |||
| ** Total Equivalent Yearly Cost, assuming a 6 Stylist Salon with 150 clients per week: | £22,800.00 | |||
Congruent Salon Sales and Marketing at Your Clients Pace!
Salon Marketing at Your Clients Pace!
It can be easy to "overload" your clients with sales and marketing messages when they are in the salon and sometimes this can be a little overpowering for them. (Often leading to poor retention)
Conversely when you utilise email marketing you can drip-feed RELIVANT salon sales and marketing messages to your clients with
far less pressure and with far better results.
