Salon eMail Marketing Strategy.
Email marketing is a form of direct marketing which uses the email as a means of communicating special offers and seasonal promotions to a "targeted" audience with the prime purpose of enhancing the relationship of the salon with its current clients and prospects and to encourage client loyalty and repeat business.
Also salons should collect prospect information from their salon websites with a view to sending e-mails with the purpose of acquiring new clients.
eMail Marketing is Increasingly Important for Salons:
Salon Mailing List
A mailing list provides the ability to distribute information to a wide range of specific potential clients at a relatively low cost when compared to printed media such as direct paper mail or printed newsletters, e-mail is far-less expensive.
Return on Salon Marketing Investment
An accurate return on investment (ROI) can be tracked and has proven to be high when done properly. E-mail marketing is second only to search marketing as the most effective online marketing tactic.
Faster. More Profitable Marketing Conversions
The delivery time for an e-mail message is short compared to paper mailed advertisement.
A Salon Owner can politely "push" the promotion or message to its audience, as opposed to website advertising, which relies on a client or prospect to visit that website.
Easily Analyse Marketing Campaigns
E-mail messages can be tracked. A salon owner can track users via bounce messages, unsubscribe requests, read receipts and click-through's. These mechanisms can be used to measure positive and negative responses, and to correlate sales with marketing.
Generate Repeat Business
Salon Owners can generate repeat business affordably and automatically. Salon Owners can reach substantial numbers of email subscribers who have opted in to receive email communications on subjects of interest to them.
Environmentally Friendly
Email marketing is paper-free and therefore kinder to the environment. Tracking and response metrics enables salon owners to optimise future Email marketing by a process of testing variants and calculation results.
